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I started Šumska because I couldn’t find stylish, functional hiking wear for women. As someone who enjoys hiking, skiing, and being outdoors, I realized there was a lack of clothing that could perform well and still look good. So I created Šumska, pronounced 'Shoomska' (/ʃʊmska/). The name comes from Slavic languages and means 'belonging to a forest,' reflecting my connection to nature.
At Šumska, we focus on creating well-designed clothing that is stylish, modern, with a tailored fit for women, all in bold, rich colours that are often hard to find. While our designs are tailored for a women’s fit, they’re meant for anyone, regardless of gender, who appreciates style, comfort, and performance.
Our collection is versatile, with pieces that are easy to mix and match, allowing you to layer and combine colours effortlessly. We have also created designs that transition smoothly from outdoor adventures to everyday wear.
We use only premium fabrics like superfine merino, durable stretch materials, and ripstop nylon to ensure our pieces look great and perform well. Everything from design to production happens locally in Melbourne, where we maintain a strong focus on quality and attention to detail. To add to their distinctiveness, our fabrics are dyed in Melbourne to exclusive colours created specifically for Šumska. Each collection is made in limited runs, ensuring every piece remains unique and exclusive.
Sustainability is important to us. We aim to make the most environmentally friendly choices, from the materials we use to our production processes and packaging.
At Šumska, we believe in investing in quality, choosing pieces you love, and reducing waste. We want to create clothing and accessories that are valued, cherished, and most of all enjoyed.
Slavica
